justInCaseTechnologies (CEO: Kazy Hata; hereinafter "the Company"), a company dedicated to evolving customer-centric operations through technology, has announced the launch of the "joinsure AI Insurance Sales Enablement Series" (patent pending). This generative AI-powered solution analyzes and follows up with customers who drop off during the digital insurance application process. The service serves as a powerful foundation for the company’s ultimate vision: the "AI Insurance Agent." By simply inserting a single line of tag into existing insurance product pages or application forms, B2C platforms can deliver customer-centric service optimized by AI . Initial operations launched in early 2025 with Kansai Electric Power Co., Inc. and UCS Co., Ltd. have already yielded significant results, with conversion rates (CVR) increasing by up to 35% compared to pre-implementation levels. Following this success, the system is scheduled for rollout at Health Ageing Small Amount and Short Term Insurance Co., Ltd. and a foreign life insurer, with several other corporations currently in advanced stages of consideration.

■Background
As a pioneer in the digital insurance space, the Company has driven the industry forward by connecting B2C platforms with insurers via seamless API integrations. However, in recent years, CVR improvements through traditional UI/UX enhancements have begun to hit a ceiling. Insurance products inherently require "need-based selling"; only simplifying the procedure is no longer enough to drive significant growth. To solve this, the Company spent two years developing a methodology that addresses the psychological barriers to purchase.

■Key Features of the "joinsure AI Insurance Sales Enablement Series"
1. AI-Driven "Lead Index" to Support Frontline Teams Designed with future "AI Insurance Agents" in mind, the service is optimized for current regulations and industry practices. The AI analyzes the behavior of customers who drop off the digital application process, calculates a "Lead Index" to determine the likelihood of a return, and prioritizes leads for follow-up.

2. Seamless Single-Line Tag Integration Implementation requires only a single line of tag added to existing insurance pages or forms, allowing B2C platforms to leverage their current digital assets without a total system overhaul.

3. "AI Analysis Reports" to Elevate Communication The service translates complex data into intuitive reports for telemarketing and customer support teams. By understanding exactly where customers hesitated and why they dropped off, agents can engage in higher-quality, personalized conversations. 4. Compatibility Across All Major Insurance Lines The series supports a wide range of products, from Life (Sector 1) to Medical and Cancer insurance (Sector 3). Implementation is already complete for various Sector 3 products, with plans to expand further into Life and General Insurance (e.g., Auto insurance) in the near future.
(Underwriting insurer: Tokio Marine & Nichido Fire Insurance Co., Ltd.)

Find more details about our services here.

■Proven Results
In early 2025 pilot cases, the service successfully identified latent customers who would have otherwise been lost in a digital-only journey, resulting in a 35% CVR increase. This performance has led to the upcoming releases with Health Ageing Small Amount and Short Term Insurance and a foreign life insurer. We are currently in discussions with several more corporations and expect our footprint to expand further. By merging "digital convenience" with "proactive AI-driven sales enablement," the Company is establishing a new standard for Insurance DX (Digital Transformation).

■The Future：Toward the "AI Insurance Agent"
The roadmap for this series involves phased updates to evolve into a fully autonomous AI Insurance Agent.
While the current phase utilizes generative AI to dramatically boost CVR via human-assisted analysis, the next phase will introduce diverse engagement methods, including the use of videos. The ultimate goal is a future where generative AI interacts directly with customers to complete the entire insurance application process. This will address the projected labor shortage in the insurance industry and provide a more sophisticated level of customer support.

About justInCase Technologies
Company Name: justInCase Technologies Inc.
Founded: 2018
CEO: Kazy Hata
Location: 1-8-1 Nihonbashi-Kayabacho, Chuo-ku, Tokyo
Business: Provision of Insurance and Financial-related Tech Services
URL: https://justincase-tech.com/